The Lyrical Learning Tool
the Challenge:
Get Gen-Z hooked on learning a second language by tapping into fandoms and pop-culture.
the Solution:
Provide people with a language learning tool that teaches them through their favorite foreign music lyrics.
AD Megan King, CW John Enright, CW Ridge Hutton
Case study:
Case studies aren't anyone's favorite, but hey, this one was shortlisted in three categories for the 2024 One Show Young Ones Awards.
Learning a language is hard… like, really hard.
Some people just want to sing along to their favorite songs and actually know what they’re saying.
Duolingo capitalizes on this by teaching people languages exclusively through their favorite foreign music lyrics.
People can work their way through different lessons and songs from artists they love,
Karaoke Quizzes
When users are ready, karaoke quizzes offer a fun and engaging way of testing knowledge. AI will analyze the performance and offer feedback, essentially allowing people to sing their way to fluency.
Social
Think your voice deserves a chance at the spotlight? We’ll let the stars decide, live on social media.
