Find your fantasy
the Challenge:
Create a headline-breaking Fanta brand act that shows how the brand and product can play a role in popular culture that appeals to Gen-Z.
the Solution:
Create an experiential pop-up theme park that showcases the diversity of Fanta, from its global and cultural influences to its extensive list of flavors.
AD Collin Kendall, AD and CW Cole Nelson, CW Ridge Hutton
The rundown:
Fanta is constructing the Fanta Jungle in Piedmont Park, just minutes away from the Coca-Cola brand headquarters in Atlanta.
People can discover the origins of their favorite Fanta flavors and even pick 'Fanta Fruit' straight from the source.
Case study:
If you’ve got two minutes, check out our One Show shortlisted case study.