Melt. You deserve it.
Challenge:
Encourage Gen-Z to unapologetically seek and embrace pleasure-filled moments through engaging and buzz-worthy brand experiences.
Solution:
Inspire them to seek the moments that make them 'melt'—those that ignite genuine, all-encompassing experiences of pleasure and joy.
AD Dahlia Nin, CW Ridge Hutton
Velveeta believes that life, just like our cheese, is best enjoyed at the melting point.
We’re not just talking about 86°F, we’re talking about the moment that makes you feel nothing short of euphoric.
We want our consumers to seek and indulge in those pleasure-filled moments, to find an escape from life’s complexities, and to melt into joy.
So join us. Melt. You deserve it.
Melt
Verb
To enter a state of euphoria, similar to the warm feeling one gets when indulging in Velveeta cheese. It’s not merely happiness, its a profound, all encompassing experience that ignites every fiber of your being.
Case Study:
If you’re gonna watch any case study videos on my site, this is the one. Not only did I write the script but I also did the voice-over and video editing!
How do we get ‘melting’ on people’s minds?
Prints
Velveeta Spa
Relax, unwind, and melt at the Velveeta Spa in select cities.
Melt Gift Boxes
For those who want to make others melt, Velveeta gift boxes are the perfect way to melt hearts and spread Velveeta’s comfort
Melting billboards
New billboards will melt into their surroundings, with some even transforming into pop-up food carts that serve dishes featuring, you guessed it, melted Velveeta cheese.
In-store displays
Velveeta will melt off of the shelves, creating buzz and excitement about the experience of getting products in stores.
