Wrangler x Cowboy Bebop
Challenge:
Wrangler faces the risk of being perceived as an old, outdated brand due to their deep commitment to cowboy culture and the American west. They have struggled to authentically gain a new generation of fans and explore pop-culture.
Solution:
A collaboration with Cowboy Bebop presents an opportunity for Wrangler to connect with a younger demographic who values style and nostalgia while staying connected to their roots in cowboy culture.
AD Charlotte Garrett, AD Mateo Perez, CW Ridge Hutton
WTF is Cowboy Bebop?!?
Cowboy Bebop is a neo-noir, space western anime series that aired from 1998-99. It gained popularity in the U.S. as the first anime on Adult Swim. It centers on a group of space cowboys hunting bounties and chasing rewards across the galaxy. The series blends elements of film noir, jazz, and science fiction. Fans cherish its stylish aesthetic and themes of struggle and adventure.
Jeans styled for the Bebop Crew
What would a new Wrangler campaign be without some new jeans?
Each piece in the Wrangler x Cowboy Bebop collection pays tribute to one of the show’s four main characters.
Prints
Prints also function as tags for the new collection
Look Book
To go along with the new collection of jeans, the Outer Orbit Look Book details style insights for each of the characters. It also includes information on how they would style themselves, and what Wrangler products can be worn to achieve a similar aesthetic.
All Aboard the Bebop
The heart and soul of the Cowboy Bebop crew, the Bebop spaceship, is making its way to select cities as a Wrangler pop-up shop.
Street Murals
Wrangler x Cowboy Bebop inspired street murals will appear in high foot traffic art districts. Fans who interact with the murals on social media have a shot at winning the new denim collection.
